Social Media Marketing Stats Every Blogger, Marketer and Business Owners Should Know

Social Media Stats Every Blogger, Marketer and Business Owner Should Know

Social Media Marketing Stats Every Blogger, Marketer and Business Owners  Should KnowWith 40% of people spending more time socializing online than they do face-to-face, staying current on social media trends and statistics are critical tools for planning a blogger or business’s 2013 and 2014 social media strategy.

Geographic Stats

  • 27% of total U.S. internet time is spent on social networking sites.

Leads

  • Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC.
  • Social media lead conversion rates are 13% higher than the average lead conversion rate.

Consumer Trends

  • While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers.
  • Approximately 46% of online users count on social media when making a purchase decision
  • 25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour.
  • 71% of social media users say that they are more likely to purchase from a brand they are connected with.

Coupons & Discounts

  • 80% of people prefer to get coupons, promos, and discounts from brands in social media.

Men Versus Women

  • Women are more likely than men to regularly check out a brand’s social page (48% vs. 43%).

Facebook

  • 52% of all marketers have found a customer via Facebook in 2013.
  • On Facebook, brand posts get half of their reach within 30 minutes of being posted.
  • Companies that generate more than 1,000 Facebook Likes also receive nearly 1,400 website visits a day.

Google+

  • Two of the biggest user groups on Google+ are college students and software developers.

Instagram

  • 28 percent of U.S. Internet users between the ages of 18 and 29 use Instagram.
  • 98 percent of Instagram photos posted by top brands are now shared to Facebook
  • Top 10 Instagram hashtags for 2013 #Love #Instagood #Me #Cute #TBt #Photooftheday #Follow #Eyes #Beautiful #Happy

LinkedIn

  • 60% of LinkedIn users have clicked on an ad.
  • 43% of all marketers have found a customer via LinkedIn in 2013.

Twitter

  • Brands have identified that unless their Twitter presence has real-time component, they won’t be relevant
  • 67% of Twitter users are more likely to buy brands that they follow.
  • 36% of all marketers have found a customer via Twitter in 2013.
  • Companies with over 1,000 real Twitter followers generate more than 800 new website visitors a month.

 

Sources: Hashtagig, Socialtimes, Remcolandia, iModerate Research Technologies, HubSpot, Pew, Socialbakers, Experian, American Express, Ipsos, SocialMediaToday, e-Strategy Trends

Social Media Stats Every Blogger, Marketer and Business Owner Should Know


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2 responses to “Social Media Stats Every Blogger, Marketer and Business Owner Should Know”

  1. […] based on their mobile web experience, with millennials leading the charge. And yet, only about one third of marketers ask them what they […]

  2. […] based on their mobile web experience, with millennials leading the charge. And yet, only about one third of marketers ask them what they […]

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