Public Relations

Everything about getting PR.

  • Home
  • PR
  • Blogging
  • Social Media
  • Writing

Social Media Stats Every Blogger, Marketer and Business Owner Should Know

By PR Guru 2 Comments

Social Media Marketing Stats Every Blogger, Marketer and Business Owners  Should KnowWith 40% of people spending more time socializing online than they do face-to-face, staying current on social media trends and statistics are critical tools for planning a blogger or business’s 2013 and 2014 social media strategy.

Geographic Stats

  • 27% of total U.S. internet time is spent on social networking sites.

Leads

  • Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC.
  • Social media lead conversion rates are 13% higher than the average lead conversion rate.

Consumer Trends

  • While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers.
  • Approximately 46% of online users count on social media when making a purchase decision
  • 25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour.
  • 71% of social media users say that they are more likely to purchase from a brand they are connected with.

Coupons & Discounts

  • 80% of people prefer to get coupons, promos, and discounts from brands in social media.

Men Versus Women

  • Women are more likely than men to regularly check out a brand’s social page (48% vs. 43%).

Facebook

  • 52% of all marketers have found a customer via Facebook in 2013.
  • On Facebook, brand posts get half of their reach within 30 minutes of being posted.
  • Companies that generate more than 1,000 Facebook Likes also receive nearly 1,400 website visits a day.

Google+

  • Two of the biggest user groups on Google+ are college students and software developers.

Instagram

  • 28 percent of U.S. Internet users between the ages of 18 and 29 use Instagram.
  • 98 percent of Instagram photos posted by top brands are now shared to Facebook
  • Top 10 Instagram hashtags for 2013 #Love #Instagood #Me #Cute #TBt #Photooftheday #Follow #Eyes #Beautiful #Happy

LinkedIn

  • 60% of LinkedIn users have clicked on an ad.
  • 43% of all marketers have found a customer via LinkedIn in 2013.

Twitter

  • Brands have identified that unless their Twitter presence has real-time component, they won’t be relevant
  • 67% of Twitter users are more likely to buy brands that they follow.
  • 36% of all marketers have found a customer via Twitter in 2013.
  • Companies with over 1,000 real Twitter followers generate more than 800 new website visitors a month.

 

Sources: Hashtagig, Socialtimes, Remcolandia, iModerate Research Technologies, HubSpot, Pew, Socialbakers, Experian, American Express, Ipsos, SocialMediaToday, e-Strategy Trends

Social Media Stats Every Blogger, Marketer and Business Owner Should Know

Filed Under: Social Media Tips

Trackbacks

  1. 7 Predictions from the Paper.li Community Paper.li Blog says:
    January 5, 2015 at 6:50 am

    […] based on their mobile web experience, with millennials leading the charge. And yet, only about one third of marketers ask them what they […]

    Reply
  2. boldial03 | This Week in Social Media: 7 Predictions from the Paper.li Community for 2015 says:
    January 31, 2015 at 1:57 pm

    […] based on their mobile web experience, with millennials leading the charge. And yet, only about one third of marketers ask them what they […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Where PR Officials, Bloggers and News Editors come together.

A blog where industry experts give their advice about the PR, Blogging and the Media Industry.
PLEASE NOTE: Editorial (op/ed) commentary are the author's personal opinions only, and not necessarily those of other PR-PublicRelations.com columnists or this publication.

About

  • Meet the Experts
  • Contact Us
  • Contribute

Legals

  • Terms and Conditions
  • Privacy Disclosure
  • Privacy Policy

Categories

  • PR
  • Blogging
  • Social Media
  • Writing
Follow PR-PublicRelations.com with Bloglovin

Copyright © 2023 PR-Public Relations