Author: Shaifali Gupta

  • The Headline Game in Content Marketing World

    The Headline Game in Content Marketing World

    “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” ― David Ogilvy, regarded as the Father of Advertising   It’s been long established that “Content Rules” the online marketing world. The proof lies…