Author: Mark Leonard

  • Best Practices In FTC Online Advertising Disclosures For Bloggers

    Best Practices In FTC Online Advertising Disclosures For Bloggers

    In a previous article, available here, I addressed the main issues bloggers should be aware of in the March 2013 Federal Trade Commission (“FTC”) guidelines regarding if and when disclosures must be made in connection with online advertising (the “Guides”, which are available here).  That article generated a great deal of questions about specific examples…

  • What Every Blogger Needs To Know About The FTC Guidelines

    What Every Blogger Needs To Know About The FTC Guidelines

    There has been a great deal of confusion among bloggers since the Federal Trade Commission (“FTC”) issued updated guidelines in March 2013 regarding if and when disclosures must be made in connection with online advertising (the “Guides”).  This article will summarize some of the most important guidelines and how they may affect bloggers (the complete…