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About Mark Leonard

Mark is the co-founder of Davis & Leonard LLP, a boutique intellectual property transactional and litigation firm in Sacramento, California. Mark’s practice is focused on copyright and trademark prosecution, enforcement, licensing, and litigation in the areas of trademark and copyright infringement, e-commerce, computer intrusion, Trademark Trial and Appeal Board proceedings, and ICANN Internet domain name disputes. Mark is the Chair of the Executive Committee of the California State Bar Intellectual Property Law Section (“IP Section”), the Vice-Chair of the IP Section’s Legislation Interest Group, and Secretary of the IP Section’s Trademark Interest Group. Prior to practicing law, Mark worked in government at the federal and state levels as a legislative staff member, spokesperson, and in the public relations field where he specialized in media relations and crisis communications training.

Best Practices In FTC Online Advertising Disclosures For Bloggers

By Mark Leonard 19 Comments

In a previous article, available here, I addressed the main issues bloggers should be aware of in the March 2013 Federal Trade Commission (“FTC”) guidelines regarding if and when disclosures must be made in connection with online advertising (the “Guides”, which are available … [Read more...]

Filed Under: Blogging Tips Tagged With: blogging legals

What Every Blogger Needs To Know About The FTC Guidelines

By Mark Leonard 28 Comments

Important for Bloggers to Read - FTC Guidelines

There has been a great deal of confusion among bloggers since the Federal Trade Commission (“FTC”) issued updated guidelines in March 2013 regarding if and when disclosures must be made in connection with online advertising (the “Guides”).  This article will summarize some of the … [Read more...]

Filed Under: Blogging Tips Tagged With: blogging legals

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