Author: Joanna Laznicka
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9 Content Pitching Mistakes That Drive Editors Crazy
I have been blessed with working on both sides of the table. I had a successful PR firm and now own several online publications that are respected in various niches. Being on both sides as and PR professional and editor over the years I have gained great perspective on what to do and what not…
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The Blogging Industry Is Due for a Shake-Up – This Is Why
Sadly I am ashamed about being a blogger in the blogging industry as it is today. I’m reminded of the SEO industry a few years back, between 2004 and 2009, where the SEO industry attracted a number of questionable characters. Shady SEOs turned to shady tactics to make a buck. For the SEOs back then…
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How Brands Can Vet Bloggers: An Interview with Annie Singer
Brands (especially brands with tight budgets) need to choose wisely which bloggers they work with. It shouldn’t just be about the blogger with the largest social media followers and most comments on their blogs or what they boast their traffic is because it is way too easy to fake engagement and traffic. Therefore, vetting bloggers…
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Blogging Laws – California Laws for Giveaways and Prizes. Are You Complying?
It pains me to see how many Californian bloggers are not following state laws when doing giveaways. These are actual laws that carry an average fine of $2500 per an offense for failure to comply, and some offenses can land you jail time. When I have taken the time to point out violations to help…