Mindblown: a blog about philosophy.
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9 Content Pitching Mistakes That Drive Editors Crazy
I have been blessed with working on both sides of the table. I had a successful PR firm and now own several online publications that are respected in various niches. Being on both sides as and PR professional and editor over the years I have gained great perspective on what to do and what not…
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Plagiarism & Fake News: A Market Solution?
Recently we’ve seen plagiarism make national news after incidents involving Melania Trump and Betsy DeVos, but the sad reality is that plagiarism isn’t limited to politics or the mainstream media. The truth is, in the age of the Internet, plagiarism runs rampant. I know this because I was recently plagiarized, and it would have gone…
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The Blogging Industry Is Due for a Shake-Up – This Is Why
Sadly I am ashamed about being a blogger in the blogging industry as it is today. I’m reminded of the SEO industry a few years back, between 2004 and 2009, where the SEO industry attracted a number of questionable characters. Shady SEOs turned to shady tactics to make a buck. For the SEOs back then…
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How Brands Can Vet Bloggers: An Interview with Annie Singer
Brands (especially brands with tight budgets) need to choose wisely which bloggers they work with. It shouldn’t just be about the blogger with the largest social media followers and most comments on their blogs or what they boast their traffic is because it is way too easy to fake engagement and traffic. Therefore, vetting bloggers…
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The Headline Game in Content Marketing World
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” ― David Ogilvy, regarded as the Father of Advertising It’s been long established that “Content Rules” the online marketing world. The proof lies…
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Write What Editors Want To Buy
It’s not hard to get into a debate with a fellow writer about which is better, to query first or write the article first and submit it to various publications. Both ways work, since both are practiced by published writers. The choice is all yours. But if you prefer to write your articles and submit…
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4 Ways To Annoy Editors (Don’t Do Them!)
One of the greatest gifts a writer can have is that of a good relationship with an editor. When you have a good relationship with an editor, you will likely be asked to write for them more often. 1. Fail to read the guidelines This is a perfect way to annoy an editor. Writer’s guidelines…
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3 R’s of Writing a Sellable Article
Writing an article that will sell isn’t always easy. It can require a lot of time and energy, but that’s true of all kinds of writing. To write an article that is sellable, try using the following three tips: 1. Research It’s important when writing any article that you do your research. You want to…
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Rules of Punctuation: The Comma
The Comma is one of the most illusive punctuation marks, with more rules than any of its siblings has. Here are the rules of using commas correctly. The Comma Rules 1. The most basic use of commas is known universally: To separate the items in a list. For instance: John’s pets include parrots,…
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One Classic Mistake Naive Bloggers Make When Working with PR Firms, Brands, & Affiliates
You get an email from a PR firm, brand, or affiliate complimenting you on your blog and requesting you publish an article written by their team on your blog. You think, “Wow! This brand, affiliate company and/or PR firm likes my blog!” It might be prudent, however, to ask why they chose your blog and…
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